John Aizlewood
CEO at Broadway Lodge and Chair of Choices Rehabs.
John brings to Choices many years of experience gained in the charitable, healthcare, retail and fundraising sectors as well as experience working in large corporations specialising in hospitality and finance. He brings a passion for developing and growing businesses sustainably, focusing on both the services offered as well as those delivering and requiring the services. At Choices, John will be using his wealth of knowledge and expertise to maintain the great reputation of the group and its members and to grow and build its reach and the ethical care and programmes they deliver for the coming decades.
Directors of Choices Rehabs CIC are Penny Williams, Richard Johnson and Hannah Shead.
Penny Williams
CEO at Kenward Trust and Chair of Choices Rehabs.
Penny has 30 years media experience in marketing and 22 years in senior management. 18 years at board level in media companies and owning her own marketing agency. Latterly moving to the charity sector for the last 9 years, operating at a strategic level and a track record of turnaround to financial recovery and building exceptional teams.
Hannah Shead
Charity Leader & Advocate for Women.
Hannah Shead has worked in the charity and health and social care sectors for over 25 years, after graduating from the University of Sussex in 2000 with a BA(Hons) in
Sociology.
For the last 13 years, she has served as CEO of Trevi Women, an award-winning charity based in Plymouth that supports women in recovery and their children. Under her leadership, Trevi grew significantly, opening the Sunflower Women’s Centre in 2016, Daffodil Family Centre in 2020 and Blossom Women’s House in 2023, all offering safe, trauma-informed environments for healing and empowerment.
In March 2025, Hannah stepped away from her CEO role to launch her own
consultancy, driven by a desire to support more organisations in creating safe, empowering environments for women. She now works freelance, bringing her wealth of experience to help teams navigate challenges, develop strategies, and deliver real impact.
A proud feminist and passionate advocate for women’s rights, Hannah champions the importance of women-only spaces and works to create environments where women can thrive together. She regularly speaks at national conferences and has contributed to high-profile platforms such as the Lord Farmer Review and the UK
Drugs Strategy Roundtable.
In 2021 she was awarded an honorary Master of Science (Honoris Causa) from Marjon University in recognition of her services for women and children and in 2022 she was a winner in the Westcountry Women’s Awards in the Combatting Violence Against Women; Girls category.
Current roles
Treasurer – UK Feminista
Director – Choices Rehabs Group
Project lead for the Women First team at FiLiA—focusing on addressing the harms of prostitution and supporting staff who work with survivors of the group and its members and to grow and build its reach and the ethical care and programmes they deliver for the coming decades.
We welcome new members so please email for more information.
CIC 15748863 – Incorporated on 29 May 2024
Registered address: Greenacres, Kenward Trust, Kenward Road, Yalding, Kent ME18 6AH
Founded in 2013 Choices Rehabs, is a consortium of independent addiction treatment providers in the United Kingdom working hard to raise awareness of residential treatment and detox with better pathways and funding to match.
As Choices Rehabs membership grows it was a natural progression to become a CIC in order to further the organisation to engage with policy makers and seek funding to support its members.
We aim to foster a collaborative and ethical sector where our members can thrive, raising standards and improving treatment outcomes for those in their care. With a foundation of a commitment to ethics and transparency, Choices works alongside peers and stakeholders to uphold our common values in all that we do. Our vision is a society where quality, ethical, evidence-based residential addiction treatment is accessible to all who need and request it.
Our members are committed to delivering high-quality, client-centred, and accessible care, and sharing lessons in best practice with each other. Our members recognise abstinent recovery as the most stable and enduring pathway to long-term remission, offering the best outcomes for health and quality of life.
Richard Johnson
CEO Ana Treatment Centres, ANA Works and Founding Member, The Choices Group
Richard is an experienced chief executive with a thirty-year history of working in health and social inclusion fields. Skilled in Management, Social Inclusion, Equality and Business Development and Addiction Recovery. Over the last 20 years, Richard has been the Chief Executive at ANA Treatment Centres in Portsmouth and has served on the boards of The European Association For The Treatment of Addiction ( EATA) as Vice Chair, Board of Drugscope, Co-Chair of The Recovery Group UK ( RGUK) and currently The CHOICES Group, of which he is a founder, former Chair and current member of the Strategic Committee. He has written several times for Addiction Today and Drink & Drug News. Richard is passionate about the independent rehab sector and working to ensure it has representation across the field and with government. Richard views CHOICES as being for and on behalf of the membership and works to help it provide straightforward solutions to complex problems. He lives outside Portsmouth with his wife, two children and dog.
Who Are We
Trevi (Jasmine Mother’s Recovery) – Plymouth – 01752 255758
Yeldall Manor – Blakes Lane, Hare Hatch, Reading, RG10 9XR – 0118 940 4411
ARC Drug & Alcohol Rehab Centre – 54 Northern Road, Cosham, Portsmouth, Hampshire, PO6 3DP – 02392 378726
Mount Carmel – 12 Aldrington Road, London, SW16 1TH – 020 8769 7674
Kenward Trust – Kenward Road, Yalding, Kent, ME18 6AH – 01622 812603
Nelson Trust – Port Lane, Briscombe, Stroud, Gloucestershire, GL5 2QL – 01453 732867
Clouds House – Clouds House, East Knoyle, Salisbury. SP3 6BE. 0300 330 0659
Bosence Farm – 69, Bosence Road, Townshend, Hayle, Cornwall, TR27 6AN – 01736 850006
ANA Treatment Centres – Fleming House, Waterworks Road, Farlington, Portsmouth, Hampshire, PO6 1NJ – 02392 373433
Street Scene – 108 Cobham Rd, Ferndown Industrial Estate, Wimborne, BH21 7PQ – 01202 467661
Adferiad – Parkland Place, 100 Llanelian Road, Old Colwyn, Conwy. North Wales. LL29 9UK. – 01492 203421
Parkland Place – Bury Lane, Withnell, Chorley PR6 8BH – 01254 200 000
Broadway Lodge – 37 Totterdown Lane, Weston-Super-Mare, BS24 9NN – 01934 812319
The Bridges – 128 Holderness Road, Hull, HU9 1JP – 01482 588454
Gloucester House – 6 High Street, Highworth, Swindon, SN6 7AG – 01793 762365
Sefton Park – 10 Royal Crescent, Weston-Super-Mare BS23 2AX – 01934 626371
St Anne’s Alcohol Services – Head Office, 6 St Mark’s Avenue, Leeds, West Yorkshire LS2 9BN – 0113 243 5151
Castle Craig – Blyth Bridge, West Linton, nr Edinburgh, Scotland EH46 7DH – 0808 159 527
CHOICES Equality, Diversity and Inclusion Statement
Diversity, Equality and inclusion are at the heart of CHOICES values. This statement shows how we work to ensure everyone should have a fair and equal experience in the field of addiction and recovery.
As an organisation whose purpose is to give a strong and powerful voice to people who often go unheard, the Equality Act serves as the minimum for our work. Everyone should have a fair and equal experience working with or alongside CHOICES, beyond the requirements of the protected characteristics and requirements as stated in the Single Equality Act 2010. However, we need to strive to go beyond this minimum standard and consider marginalised and minority groups and those whose characteristics are not legally protected, where appropriate.
Working with Equality, Diversity and Inclusion
We will consider our priorities and work to meet the diverse needs of the people and organisations we represent and challenge inequality in the following ways;
We will:
- Work to ensure our evidence base more accurately represents the diversity of the communities we serve.
- Ensure that our work includes and represents our membership, clients and society in general.
- Consult and involve individuals and groups with specific experience of issues relating to equalities, diversity, and inclusion as necessary.
- Ensure that when developing local and national networks, working groups and stakeholders, we will consider equality, diversity and inclusion throughout.
- Expand our membership and advisors to capture more insight and knowledge of equality, diversity and inclusion.